How to sell Real Estate using Digital Marketing | Different methods to sell Real Estate Properties using Digital Marketing
How to sell Real Estate using Digital Marketing? Selling real estate properties has become comparatively easy with the introduction Digital Marketing. You can connect with large number of people with the help of Digital marketing.
Digital marketing includes things which are digitalised or which are spread on a worldwide scale.
Real estate business has also expanded with digital marketing. It has provided real estate a big platform world wide.
Digital Marketing for Real Estate:
In this era of modernization and technology, almost everyone is connected to Internet. They search for properties online and contact with them via chats, etc.
1. Online Searches:
80% of the home buyers are searching online. Most of the buyers are looking for their future home online and they want to know every possible details about their properties. Sellers get many buyers or interested people through online searches. There are many applications used for online real estate searches such as OLX, 99acres.com, eBay, etc. People nowadays have so many options. They can see the property, its price, and facilities while sitting at home. This has become easier with the use of these applications. Buyers can also compare one property with the other.
2. Pictures of the properties:
83% of home buyers see the pictures of properties online. Social media has made visual culture possible. India Property has started walking through homes. They can form an image of the house by seeing the pictures of the properties. They also state the condition of the property. And tell you about some other things also.
3. Social Media:
91% of property sales takes place on Social media. There are so many people connected on social media all over the world. Social media being a free marketing tool for realtors is utilized by most of the agents and companies. People often talk with each other here and develop friendship. Many deals has took place on social media. Social media is a great platform for buyers to decide what type of properties they want. They have so many options over there. There are many applications such as Facebook, Twitter, Instagram on which you can see some ads which convey property sales.
LinkedIn is a big platform for selling real estate properties. It is famous for its transparency. One can get full picture of their credentials if they wish to purchase something. We all like transparency in operation, LinkedIn makes it easy. It has expanded its easy to use interface and page analytics.
5. Digital storytelling:
If you open social media these days, you will find many videos stating stories or generally any important information. People nowadays upload their videos for selling purposes. They themselves creates an ad and they mention all the important information about the property. Most of the buyers attract from there itself.
Hence, These are some of the methods which we can use to sell the real estate properties using Digital Marketing.